Human Billboards

Category: Public Space

VIDEO: Human Billboards vs. Brand Ambassadors

VIDEO: Getting the Most Out of your Human Billboards

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Human Billboards

Category: Public Space

Overview

  • Higher number of connections when compared with Brand Ambassadors
  • Locals are exposed to the message, even if they do not engage on the day
  • Regular and trained teams
  • Teams are briefed for each shift
  • Face-to-Face Engagement with target audience
  • Teams can hand out info and direct people to a location
  • Illuminated for undercover or night use
  • Can go to high foot traffic areas, like transport hubs
  • Active promotion, often used where traditional advertising is lost

Want to actively target high traffic areas? Human Billboards resulted in a higher number of connections than using Brand Ambassadors alone (see video Human Billboards vs. Brand Ambassadors).

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Unmatched Experience

Having activated thousands of campaigns across the country, we set a new record in 2019 with 40 simultaneous Human Billboards on a single shift.

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Better Results

When tested against Brand Ambassadors more people engaged with Human Billboards. And if people choose not to engage on the day, they are still exposed to the message. See video "Human Billboards vs. Brand Ambassadors" for results.

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Face-to-Face Contact

Our teams can hand out information, answer questions and direct your customers to a location.

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Illuminated

With illuminated front and rear panels, Human Billboards are highly visible for undercover campaigns, gloomy days and are exceptional at night.

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Flexible Locations

Human Billboards can target areas where passive advertising can be lost, like shopping strips, transport hubs and areas with high foot-traffic. As well as moving to different locations during a single shift.

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How are they used?

Working in teams of two or more, locals are exposed to the message and can decide whether to engage further. Mostly used in high foot-traffic areas, surrounding transport hubs or in areas where traditional advertising is lost or too competitive.

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Team Locations

Regular and trained teams are briefed on every single shift:

  • Sydney
  • Melbourne
  • Brisbane
  • Adelaide
  • Perth
  • Canberra
  • Hobart
  • Gold Coast
  • Newcastle
  • Wollongong
  • Other Major Cities
  • Can reach most rural areas across Australia

Overview

  • Higher number of connections when compared with Brand Ambassadors
  • Locals are exposed to the message, even if they do not engage on the day
  • Regular and trained teams
  • Teams are briefed for each shift
  • Face-to-Face Engagement with target audience
  • Teams can hand out info and direct people to a location
  • Illuminated for undercover or night use
  • Can go to high foot traffic areas, like transport hubs
  • Active promotion, often used where traditional advertising is lost

Human Billboards experienced a higher number of connections when compared with Brand Ambassadors

What do you actually get with a campaign?

  • Short turn-around times
  • Comprehensive Campaign Report
  • Artwork guidance and optional graphic design
  • Regular and trained teams
  • Teams that are briefed before every single shift
  • Flexibility and adaptability

Not sure where to start?

Get in touch... We'll ask you a heap of questions so we can provide you with customised and targeted campaign options.

Email Us

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