Saturating a Local Area

IMAGE: Coffee Cup Distribution and Chalk Stencils have been most used to cover the locale.

Park One’s artwork was not only striking, the Chalk Stencils and Water Pressure Stencils created a path, directing people to their display suites.

Chalk Stencils and Water Pressure Stencils are appropriate for a highly specific message or to spark general interest in a development, as Pace Development Group used for their “Discover More” campaign for Collingwood. Chalk Stencils use colours and usually last up to about a week. Water Pressure Stencils only use water and last for a longer period, usually up to around one month. Optional removal is available for both.

Coffee Cup Distribution is hard to ignore. You are holding a coffee for an extended period. BHC Property Group and Lucent Capital both used this service, where branded Coffee Cups were distributed to cafes and bakeries surrounding the developments. We only use high-quality, double-walled cups. They are recyclable.

Connecting with the Locals

IMAGE: People can hand out information with further details.

Goldfields Group handed out branded water bottles using Brand Ambassadors. People warmed to this over a flyer.

Bike Billboards and Human Billboards have both been very popular for Developers. These services are two-fold. The billboard acts as an advertisement and a means for people to qualify what is being promoted.

After a person has seen the billboard, they can request further information. This means you are engaging with people on a deeper level who have already shown an interest. Our Team Members can hand out information, answer basic questions or direct people to a display suite

Our Bike Billboards are much larger than the industry standard (watch video here). Personally, I believe the use of large-scale imagery can be more luxurious and immersive.

After a person has seen the billboard, they can request further information. This means you are engaging with people on a deeper level who have already shown an interest. Our Team Members can hand out information, answer basic questions or direct people to a display suite

What can we learn from these campaigns?

• Direct people to a display suite with Chalk Stencils and Water Pressure Stencils.
• For a message to be processed over a longer period, use Coffee Cup Distribution in surrounding eateries
• Handing out a desirable item instead of a flyer can increase engagement
• With Bike Billboards and Human Billboards, People can qualify a message before engaging on a deeper level
• Team Members can answer questions, hand out information r direct people to a display suite