05 January 2018
"We have been consistently working with Streetfighter Media since Deliveroo hit the Australian market in October 2015. They have activated multiple, intensive campaigns for us in Sydney, Melbourne, Brisbane, Gold Coast and Perth. Streetfighter have been pivotal in helping launch Deliveroo into the Australian marketplace."
"Their speed with putting together campaigns and level of reporting is unmatched."
IMAGE: Deliveroo's intensive entrance into the Australian market in 2015.
Being established in Europe and other parts of the world, Deliveroo wanted to launch in and dominate the Australian market with their food delivery app – something that was not commonplace here yet.
Deliveroo contacted Streetfighter Media in October 2015, before launch. They wanted a media partner to target locals in city and suburban areas.
IMAGE: Deliveroo used a mix of services for their Australian launch in Sydney and Melbourne.
At first, a one-month intensive campaign was executed simultaneously in Sydney and Melbourne for the Australian launch. Deliveroo used a mix of Brand Ambassadors wearing Kangaroo suits, Bike Billboards, Chalk Stencils, Video Billboards and Pedestrian Buzzer Wraps; having a daily presence in the streets.
This was followed by many smaller and more targeted campaigns, focussing on suburban restaurant hubs outside of the CBDs, for example, around Annandale, Fitzroy, North Sydney, just to name a few.
Later, events were targeted such as the Melbourne Comedy Festival and Australian Open.
Sydney and Melbourne Campaigns were replicated on the ground in Brisbane, Gold Coast and Perth. Each city having a daily presence as the app was launched in that region.
IMAGE: International old and new logo.
After eight months in The Australian market Deliveroo did an international rebrand, including a new logo.
Streetfighter Media were again engaged to activate daily, large-scale campaigns for the rebrand across Sydney, Melbourne, Brisbane, Gold Coast and Perth, simultaneously.
In total Streetfighter Media had daily activity in the market for Deliveroo for a period of 14 months straight across five cities, including city and suburban areas. A range of several services were used to saturate each local area.
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