09 January 2018
IMAGE: Getting very public attention on Open Day.
Being the loudest is key for Open Days. Especially in a University district, where you need to be considered amongst the flock. Lettermen takes the cake for most public and hard-to-ignore service. Human Billboards, Bike Billboards and Brand Ambassadors can have that personal connection with people flooding out of train stations.
Human Billboards allow people to preview the message before engaging. People are open to consideration on this day and a this may be enough to entice.
IMAGE: Anyone can start a course, at any time.
Starting a new chapter is for anyone and can happen at anytime. These campaigns sow the seed. Murdoch University and UWA used long-engagement services, like Coffee Cup Distribution and Beer Coaster Distribution where people have time to ponder the options. Murdoch also used Glue Up Posters, which hits the masses in urban areas.
IMAGE: With a specific course or initiative, marketing can be more targeted.
Confucius (Newcastle University) used Brand Ambassadors to hand out fortune cookies to promote their Chinese language course. Macquarie University used Human Billboards around transport hubs for SIBT.
WA Police used Bike Billboards with strong imagery across busy beach areas to recruit students.
Alphacrucis College used Pedestrian Buzzer Wraps and Bike Billboards for the launch of their new campus in Brisbane. This multi-factor approach covered an area as well as having face-to-face engagement during peak times of day.
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