Targeting Crowds for Major Events

04 May 2026

 

You may not be a sports team or part of the lineup, but you can still connect with thousands of people heading to the event.

Train to Event

 

IMAGES: Human Billboards and Bike Billboards targeting people in the greater area.

There is often a predictable path from the commute to the crowd.

Implementing face-to-face activations like Human Billboards and Bike Billboards can target the hoards, moving with the crowd; Catch people as they are heading to their next destination; people that come into the area early; as well as the wider surrounding area.

Place Pedestrian Buzzer Wraps and Chalk Stencils along event commuter paths, walkways and essential entry points.

On the Way There vs. On the Way Home

 

IMAGES: Targeting crowds with large scale and illuinating activations

There is a huge difference.

On the way in people are hyped and optimistic.

On the way home, they are either celebratory, down in the dumps, in a hurry to get out, or extremely exhausted. And you don’t know which one it’s going to be. And, people may be intoxicated.

To take advantage of pre-event anticipation, use face-to-face services like Digital Billboards and Bike Billboards. Our team can move with the crowd, and answer questions from attendees.

If you do want to target a crowd leaving, consider Street-Level Projections. They can be seen from a distance, move with the crowd and are bright at night.

Want to capitalise on both arriving and leaving? Utilise, Truck Billboards or Digital Truck Billboards; both offer large-scale messages and high visibility above crowd height, and can light up at night.

People Staying in Town for the Event

 

IMAGE: Supporters have time to discuss and consider membership in a social setting with Beer Coaster Distribution and Coffee Cup Distribution, which is done with full approval.

Tourists, visitors, and those travelling are likely frequenting eateries and drinkeries around the venue as well as around the accommodation zones in that city. Coffee Cup Distribution and Beer Coaster Distribution place your message into social settings where groups slow down, chat, and make plans together.

People are flocking to your city? Consider Street Posters. They are focussed around city areas and reach people and visitors en masse. Single poster up to large scale super sites are available.

How Close Can We Get?

 

Every venue and event is different. The larger the event, the harder it is to get really close. Higher security and crowd control may mean teams are moved further from the stadium. If you have a sponsorship or arrangement with the event, then there may be more flexibility. If not, it is unlikely we will be able to activate a campaign directly outside the entrance door, or on the footpath against the stadium.

To overcome these obstacles, we can place services within predictable paths and typical transport hubs for the event with Pedestrian Buzzer Wraps, Brand Ambassadors and Chalk Stencils. In support of this, our team can provide immediate assistance and guidance to audiences with Human Billboards and Bike Billboards being strategically placed along these predictable paths.